Privacy Notice
Last Revised: July 25, 2025
Urban & Lace appreciates your visit and respects the importance of your privacy. We are committed to handling personal information responsibly and maintaining a secure, convenient shopping environment for our customers.
This Privacy Policy explains how we collect, use, retain, process, and disclose information when you browse our store, communicate with us, use our services, or complete a purchase. By continuing to access or use our website and services, you acknowledge the practices outlined below.
1. Personal Information We May Collect
We may receive information directly from you when you interact with Urban & Lace, including when you:
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Browse or use our online store
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Purchase or attempt to purchase a product
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Register for promotional messages or newsletters
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Contact our customer support team
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Submit a product review or survey response
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Join a giveaway, campaign, or other promotional activity
Depending on the interaction, the information collected may include:
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Your full name
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Email address
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Telephone number
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Billing and delivery information
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Payment and transaction-related details
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Products purchased and previous order information
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Messages, requests, or other information you voluntarily provide
We may also gather certain information automatically when you use the website. This can include:
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Internet Protocol address
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Browser and operating system details
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Device type and identifiers
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Pages visited and products viewed
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Links or buttons selected
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Time and activity on the website
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Referral information
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Cookie identifiers
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Pixel, log file, and similar technology data
2. Reasons We Process Your Information
Urban & Lace may process personal information for purposes such as:
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Accepting, confirming, and fulfilling purchases
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Verifying payments and transactions
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Arranging shipment and providing delivery updates
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Managing returns, refunds, replacements, and customer inquiries
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Communicating important information about an order
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Improving our store, product selection, services, and website performance
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Sending newsletters, promotional campaigns, and special offers
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Customizing content, product suggestions, and advertisements
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Identifying suspicious activity and protecting against fraud
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Preventing unauthorized access, misuse, or security threats
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Responding to questions, concerns, disputes, or complaints
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Meeting accounting, regulatory, and other legal requirements
3. Cookies and Related Technologies
Urban & Lace may use cookies, tracking pixels, tags, and comparable technologies to operate and improve the website.
These tools may help us:
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Keep essential website features working
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Remember your selected settings and preferences
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Save products placed in your shopping cart
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Recognize your location, language, or currency settings
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Measure visitor activity and website performance
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Understand how customers navigate and use the store
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Provide advertisements and promotions that may be more relevant
Cookies used on our website may generally fall into the following categories:
Essential Cookies
These cookies support necessary website functions, including checkout, account access, security, and cart functionality.
Analytics and Performance Cookies
These technologies help us understand visitor behavior, identify technical issues, and improve website performance.
Preference Cookies
Preference cookies may remember choices such as language, country, currency, or other customized settings.
Advertising Cookies
These cookies may be used to measure marketing performance and display promotional content based on browsing activity or interests.
You may restrict or disable cookies using your browser settings. However, blocking certain cookies may prevent some parts of the website from operating as intended.
4. When Information May Be Shared
We do not disclose personal information unnecessarily. Information may be provided to selected service providers when reasonably required to operate our business and complete customer requests.
These recipients may include:
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Payment processing companies
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Fraud prevention and transaction verification services
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Warehousing and fulfillment partners
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Postal, courier, and delivery providers
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Customer support and communication platforms
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Website hosting and technology service providers
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Data analytics companies
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Advertising and marketing service providers
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Professional advisers
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Government agencies, courts, or regulators when legally required
Service providers may only receive the information needed to perform their assigned services.
We may also use or disclose information that has been aggregated, anonymized, or otherwise processed so that it does not directly identify an individual. Such information may be used for reporting, analytics, research, advertising, or other legitimate business purposes.
5. Email and Text Communications
When you subscribe to marketing communications, provide contact information during checkout, or otherwise consent to receive updates, Urban & Lace may send:
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Order and delivery notifications
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Shopping cart reminders
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Customer service messages
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Promotional announcements
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Product updates
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Discount offers
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Other marketing communications
Where text messaging is offered and you provide a mobile number, messaging and data charges may apply depending on your carrier.
You may stop receiving promotional emails by using the unsubscribe link included in the message.
For assistance with marketing preferences or text message opt-outs, contact:
Please note that even after opting out of advertising messages, you may continue receiving essential communications connected to an active order, payment, account, or customer service request.
6. Your Privacy Options and Requests
Depending on the laws applicable to your location, you may have the right to request that Urban & Lace:
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Confirm whether we process your personal information
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Provide access to certain information we hold about you
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Correct inaccurate or outdated information
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Update incomplete personal details
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Restrict certain uses of your information
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Delete eligible personal information
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Provide a copy of qualifying information
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Stop certain direct marketing communications
Some requests may be limited where information must be retained to fulfill an order, prevent fraud, resolve a dispute, enforce an agreement, or comply with applicable law.
To submit a privacy request, email:
We may ask for additional information to confirm your identity before processing the request.
7. California Consumer Privacy Rights
Residents of California may have additional rights under applicable state privacy laws.
Subject to legal limitations, eligible California residents may request information concerning:
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The categories of personal information collected
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The business reasons for collecting or using that information
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The types of service providers or third parties receiving information
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Certain disclosures made for marketing or commercial purposes
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Access, correction, or deletion of eligible information
To submit a California-related privacy inquiry, contact:
Use the following subject line:
Attn: California Privacy Request
We may need to verify the identity and residency of the person making the request before taking action.
8. Privacy of Minors
Urban & Lace is not designed or directed toward children younger than 13 years old, and we do not intentionally request or collect personal information from children in that age group.
If we discover that information from a child under 13 has been collected, we will take reasonable measures to remove it from our records.
Individuals under the age of 18 should only use our services with the authorization and supervision required by applicable law.
A parent or legal guardian who believes that a minor has provided personal information may contact us at:
9. Protection of Personal Information
We maintain commercially reasonable organizational, administrative, and technical measures intended to reduce the risk of:
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Unauthorized access
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Improper disclosure
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Accidental loss
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Misuse
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Alteration
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Destruction of personal information
Where supported, sensitive information transmitted through the website is protected using Secure Sockets Layer technology or comparable encryption methods.
Nevertheless, no website, network, transmission method, or storage system can be guaranteed to remain completely secure. Urban & Lace cannot promise absolute protection against every possible security event.
10. External Websites and Services
Our website may include links, integrations, or features operated by independent third parties.
Urban & Lace does not control the privacy procedures, security standards, availability, or content of external websites and services. This Privacy Policy does not apply to information collected directly by those third parties.
Before submitting information to an external service, you should review the privacy notice and terms provided by that service.
11. International Processing and Transfers
Urban & Lace works with service providers and business partners that may operate in different countries or regions.
As a result, personal information may be transferred to, accessed from, stored in, or processed in locations outside your state, province, or country. These locations may have privacy rules that differ from those in your place of residence.
By using our website or submitting information to us, you understand that international processing may occur as described in this policy and as permitted by applicable law.
Where required, reasonable contractual, organizational, or technical safeguards may be used to support the protection of transferred information.
12. How Long Information Is Retained
We keep personal information only for the period reasonably necessary to support the purposes described in this policy.
Retention periods may depend on factors such as:
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The duration of the customer relationship
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Order processing and fulfillment requirements
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Return, refund, or payment dispute periods
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Fraud prevention and website security needs
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Tax, accounting, and recordkeeping obligations
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Legal claims and regulatory requirements
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Customer service and operational needs
When information is no longer reasonably required, we may delete it, anonymize it, or securely restrict its continued use, subject to applicable legal obligations.
13. Updates to This Privacy Policy
Urban & Lace may revise this Privacy Policy when our business operations, website features, service providers, legal obligations, or privacy practices change.
The latest version will be made available on this page, and the revision date shown at the beginning of the policy may be updated.
Your continued use of the website following the publication of a revised policy indicates your acknowledgment of the updated terms, to the extent permitted by law.
14. Contact Urban & Lace
For privacy questions, data requests, marketing preference changes, complaints, or concerns about this policy, please contact:
Brand: Urban & Lace
Email: support@urbanandlace.com